We helped Café Rouge bring fun Max et Mathilde games to little learners on the move. Learning languages is now compulsory in the UK and in recreating these games for iPhone we hope we can demonstrate that learning French can be fun for kids – even on the move.
Café Rouge welcomes all age groups and has always focused on engaging kids through fun and educational activities. In addition to in-restaurant activity games, Café Rouge encourage kids to explore the French language and culture at home through its website www.caferouge.co.uk/enfants
Café Rouge and Ladybird’s Max et Mathilde series launched a special partnership on 20 March 2010. The Max et Mathilde book and CD series (Ladybird Books) is devised to help children learn French, now the most popular modern language in schools in the UK. The Max et Mathilde series provides the perfect supplementary material for both school and home.
Vexed recreated the Max et Mathilde graphics for an iPhone app focusing on making it accessible and attractive for children, making best use of iPhone’s touchscreen functionality for easy playing. The game uses simple and fun techniques to keep children entertained through language learning and included two games Font les Courses and Les Jours de Semaines.
The iPhone app is a first for Café Rouge and a first for the UK restaurant industry and is available free from the Apple app store.