The De Vere group are a highly successful and rapidly expanding company with an impressive portfolio of luxury hotels, corporate venues and resorts across various markets. De Vere came to Vexed wanting to define their digital brand strategy and manage its various e-commerce channels effectively. Vexed is implementing a multimillion pound upgrade to service all brands within the De Vere distinctly branded sites across all branches of the company.
De Vere Venues Website
Our first job was to work closely with the De Vere senior management to understand their existing business systems and draw up a programme of work for the brand’s digital identity. Vexed initially began by building a purpose built website for their corporate venues, which included an online meeting tool, booking facility and request for proposal.
De Vere Online Booking Engine
Our objectives were to create a tool that would enable both cross selling across the De Vere portfolio and up selling within a room booking. Vexed devised a booking system in which to integrate the company’s different services and locations on offer. The booking engine’s unifying structure makes it easier for customers to book within the group, add extras or book something else within the group.. Vexed added sophistication to the site with Flash and Goggle-mapping functionality and by 2012 De Vere’s customers will be able to book anything they may want with a room, whether its a game of golf, spa treatment or bottle of champagne, all of which will generate more revenue.
Brand Sites
De Vere numerous ventures grew to require individual websites to accurately convey each branch of the company’s branding and connect to their market effectively and create individual user experiences. Vexed had been expertly dividing devere.co.uk up into individual sites, each meeting specific needs and giving each branch their own unique domain or micro-site. We’ve worked with multiple partners to deliver value to the company across all brands while developing the booking engine to work across all channels.
Vexed is undertaking a major re-launch of all new individual De Vere sites and will be building mobile friendly versions, taking the company into the world of mobile booking and ‘mCommerce’. Watch this space.
Cameron House
Five star hotel Cameron House in the De Vere group commissioned Vexed to create a distinctive and luxurious website for the exclusive Scottish getaway.
Vexed designed a high-end site that is easy to navigate and easy to update by Cameron House staff, adopting a template that is simple yet looks stylish and brand relevant.
Focusing on luscious photography of the hotel and ground we created a site that showcases the location’s ample beauty and create an immersive, glossy experience for site visitors, enticing one to visit the real thing.