We used our extensive knowledge of interface design to develop kiosks for stores. The kiosks allow Domino’s to improve customer service at busy Dominos branches during peak hours.

We helped Domino’s Pizza keep their customers happy – with the launch of new innovative in-store kiosks. The touch screens allow users to place their own orders, reducing waiting time by allowing the customer to quickly and simply place their orders.

We began developing the Domino’s kiosks – a first for UK fast food – after Domino’s Pizza had received requests from franchises for the touch-screen technology.

Software was developed to ensure that the kiosks were as user-friendly as possible while displaying all Domino’s menu options – including side dishes, meal deals and ‘create your own’ options.

The Domino’s Touch units have been placed at the front of selected franchises. Once the customer has entered their requirements, they simply pay by credit or debit card and the order is sent directly to the kitchen. The first unit was installed in the company’s Kingston store in Milton Keynes and they continue to be rolled out to other franchises.

It has provided a great customer service tool for Domino’s Pizzas providing extra support when franchises are really busy. The growth in internet ordering has proved that customers love to order their own pizzas and the new touch screen system in-store means that they can do this for collection too. First time a UK fast-food uses interactive kiosks in their stores.