We helped Domino’s Pizza celebrate ten years of online ordering with a new iPhone app. The app, which went live in November 2009, has already seen thousands of orders from mobile pizza fans across the UK and Ireland.
Domino’s Pizza is a franchisee operation which means that the menu items, offers and deals can vary from store to store. We decided to develop a browser based iPhone web application instead of a native application to enable more efficient and cost effective updating of the product. We used our in-depth knowledge of both iPhone development and the Domino’s site to tailor pizza delivery to the iPhone’s smaller screen.
The new iPhone app is accessed from www.dominos.co.uk or www.dominos.ie and offers all the features of the main site in a bite-sized form – specially designed for the iPhone.
The Domino’s iPhone app paid for itself less than a month after launch. The Domino’s store now receives hundreds of orders per day from the iPhone platform and has been used by thousands of hungry users.
Domino’s iPhone app as been nominated for a Revolution Best Use of Mobile award and has been shortlisted for an NMA Best Use of Mobile award.