We produced a  Windows Phone 7 app for Domino’s Pizza UK & Ireland, as a new addition to the leading pizza delivery company’s impressive array of mobile platforms for ordering.  The release marks the 7th channel for mobile sales to complement Domino’s e-commerce website, as well as the first under Domino’s new partnership with Vexed’s recently acquired mobile division Future Platforms, confirming our commitment to multi-platform excellence.

The app went live in February 2012, in time for the launch of the new Nokia Lumia 800 with a view to reaching a new mobile market.

The app allows easy mobile ordering for Domino’s customers using an integrated 3D secure payment system.  The app’s design is streamlined, smooth and has an emphasis on ease of navigation, in keeping with the Domino’s ordering interface design and branding.  Our vision is to create a consistent brand and commerce experience for customers across platforms for all our client’s customers so we have included a login functionality that is consistent for their website and the app.  The app also uses your location to find your nearest store’s details and supplies information on meal deals, providing a sophisticated yet simple user experience for WP7 customers with a second version offering pizza customization, vouchers half and half and pizza tracker also produced.

Mobile has proved a hugely successful avenue for Domino’s; their iPhone app generated over £10m in sales in 2011 alone.  Paul Francis, Head of Commercial Systems at Domino’s, says, “Our brand lends itself brilliantly to mobile retail. 13% of all digital sales come though a tablet or smartphone so we know that for many customers, mobile is the preferred way of ordering. We have ambitious plans for 2012 and I am delighted that we can offer this new app for the Windows Phone 7 platform.  We look forward to hearing what our customers think.”

Domino’s Multi Media Manager Nick Dutch says, “Domino’s is committed not only to monitoring and responding to consumer trends and needs but also staying ahead of the game.  With WP7 we see a great opportunity to get into the hands of loyal Nokia fans, who will be upgrading as WP7 launches. This is a great way for us to meet them there!”

Vexed Digital and Future Platforms are looking forward to innovating further across all platforms, as well as continuing to work on Domino’s overall e-commerce strategy, emphasising a commitment to forward thinking multi-platform digital solutions.