Fashion & Retail Are Ramping Up Digital Innovation
Ever since this Tesco Korea virtual store promotion all eyes have been on retail for the next dazzling digital showcase of innovation. Tesco built on their augmented reality success this week with the launch of a Facebook-Based Virtual Fitting Room that ticks the box of every current digital marketing trend.
Women’s magazine Glamour undertook a similar campaign at London Fashion Week when they created a Fashion-Orientated QR code ‘Shoppable’ wall. This year’s LFW not only showcased trends for clothing and beauty this year but was a tour de force of how the Fashion, Beauty and Retail industries are pushing forward with innovative ways of selling and promoting goods via various digital channels. Amongst other brands excelling in this arena were Burberry’s interactive, panoramic catwalk finale livestream of their catwalk show, which used motion reactive technology allowing viewers to view each look in 360 degrees. #Burberry is also now the world’s most followed brand on Twitter, their Twitter & Instagram catwalk previews -which saw the brand to trend globally two seasons in a row- have set the tone for other fashion brands and houses looking to stay on trend in every way.
Mobile World Congress
So far, so much to report on from Barcelona’s premier global summit for all things Mobile this week. Our Client Service Director at Future Platforms, Sergio Falletti, is out there at the moment. Eric Schmidt’s annual keynote speech proved a hot ticket, where his message was one of a bright future for mobile as a platform for empowerment for communities and the individual. Schmidt touched on political themes and spoke out against the mounting legislation that threatens web innovation and praised technology and mobile as a means to facilitate political change; “In times of war and suffering, it will be impossible to ignore the voices that cry out for help”.