Sony BMG

The next Leona Lewis? A global talent community to find the stars of tomorrow

Vexed have worked with Syco TV and Sony BMG for a period of 9 months to develop a proposition and business plan for the development of a first truly global talent search community, fronted by Simon Cowell

Prospects will be invited to upload their talent on video, whatever that may be - Musician, Magician, Comedian and so on.

Initially judged by their peers, fellow community members rank and review their efforts.

The talent encourages votes by further developing their profile, regularly adding new content and networking to cultivate a fan base.

Ultimately the aim is to be plucked for stardom by ‘uber judges’ who spot trends in the ratings and look for potential talent, good or bad.

Successful candidates will then be heavily featured on the site, through IPTV productions and distributed through mobile, social networks and onto the desktop.