Full service digital agency, Vexed Digital has worked in partnership with Black Diamond to develop the social media campaign for California Tourism which is launching on Monday 14th December. Budding stars are invited to go to CaliforniaCalling.co.uk where they can submit audition videos (via You Tube) for a competition, to prove why they are the right person to appear alongside Marisa, Becks with Arnie in the next California advertising campaign and win an amazing, all expenses paid trip to California.

The site and social media activity is part of a wider campaign to attract visitors to the golden state and will be supported by a TV and newspaper campaign. The lucky winner will receive a once in a lifetime holiday that includes first class travel, the best hotels, chauffeurs, exclusive restaurants, VIP passes, private shopping tours surf lessons and $1000 to blow.
In addition to the site, Vexed also developed the Facebook page for the initiative. The Facebook page features the best of videos, feed from Twitter for the campaign (@cacalling) and full details of the competition. A Twitter feed and Facebook ads are also being employed to drive traffic to the competition.

“This has been a great campaign to work on, we’ve been able to use the best of the social media sites, You Tube, Facebook and Twitter, to their advantage. We are confident that the great British Public are going to create some fantastic audition videos,” explained Vexed founder Richard Davies. “

“Vexed were the perfect match for this campaign,” said Jonah Whitaker, Account Director, Black Diamond. “We’ve been pleased to work with an agency with such expertise in social media, and we’ve been very happy with the knowledge and professionalism they’ve brought to the campaign.”

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