Domino’s Pizza, the UK’s leading pizza delivery company, has teamed up with social media location application Foursquare to offer Foursquare users both discounts for all and a special free pizza offer for the mayor of any Domino’s store.

With immediate effect, every Wednesday will see the mayor of any Domino’s store receive a free small pizza. In addition, any Foursquare user who checks in at a Domino’s store and spends over £10 will receive a free garlic pizza bread.

The deal was arranged by London-based web company Vexed, one of Domino’s digital agencies.

Chris Moore, CEO of Domino’s Pizza, said: “Our customers are heavy users of social media, so it is an obvious step for us to communicate with them in this way. Following the success of our recent Facebook superfan initiative and affiliates widget, Foursquare was the next obvious step.

“Our franchisees up and down the country are looking forward to welcoming their mayors every day of the week – but especially on Wednesdays when we will be cementing the relationship with a free small pizza.”

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