Vexed Digital has added New Look to the list of clients that it provides buzz monitoring for. This is designed to help the fashion brand learn more about conversations taking place in the social media space.

Vexed has already provided New Look with a highly successful Facebook page that has over 43,000 fans. The page includes rich media content and regular update and provides a cost effective channel to communicate with customers and gain feedback on clothes and stores.

The new buzz monitoring program will provide weekly updates detailing relevant online conversations to New Look. Benefits will include…

- Gather feedback on clothing ranges
- Find influential community members
- Monitor for any potential crises

“This will be a valuable source for insight for a fashion retailer whose demographic see the web as a natural part of their social lives,” explained Neil Major, Social Media Manager at Vexed Digital. “Careful monitoring and consultancy will provide New Look with valuable data about their customers – and at a competitive rate compared to traditional research methods.”

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