Vexed Digital are delighted to announce the appointment of Xanthe Arvanitakis to the position of Chief Operations Officer.

She will work across the Vexed business from strategic involvement in key accounts such as Virgin Atlantic and Domino’s Pizza to leading the development of new products and new thinking within the team.

Xanthe previously worked at GT, joining the agency in September 1999 as Marketing Director and becoming Managing Director in March 2003. She was responsible for transforming GT into a full service network agency within WPP, securing the Aviva account – the biggest single digital win of 2006 as well as winning the coveted Agency of the Year award in December 2007.

After returning from maternity leave for her second child in September 07, Xanthe was promoted to the role of Vice President Europe. In this role she had responsibility for defining the business strategy to grow the parent company VML, and with that GT across Europe. She left the business in May 08.

At Vexed Xanthe will be working alongside MD Richard Davies, who also previously founded GT and worked with her until his departure in 2005 once the business had been fully acquired by WPP plc.

Richard stated “It is a fantastic appointment for Vexed, Xanthe and I have a great working relationship spanning nearly 10 years at GT. I regard her as one of the most talented people I have come across in the industry”.

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